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  • When the rate of change inside an institution becomes slower than the rate of change outside, then end is in sight. The only question is when.

    — Jack Welch
  • DISCOVER_img01

    EMERGING METHODS: THE STUDY OF NETWORKS

    One of the realms that has sociologists excited right now is the study of how networks of individuals behave differently than individuals.

  • The only worse design than a pie chart is several of them.

    — Eduard Tufte
  • WHY WE STARTED THIS COMPANY

    We started LUCID because I was frustrated with the quality of the work of research companies, and their inability to produce insights that were useful and actionable. Conversely, I was surprised by marketing colleagues who had little interest in understanding people and applying that knowledge to the marketing planning process. By chance I started working… Read more »