LUCID IS AN INNOVATION AGENCY
We specialize in understanding and marketing to ELITE audiences.
Our approach is unique because we fuse insights from the HUMAN SCIENCES with real world experience running brands.
ELITES ARE NOT
just people who have more WEALTH and STATUS. Elites are anyone who has OUTSIZED INFLUENCE because of their position, skills or nuanced observations of the world around them.
‘HUMAN SCIENCE’ IS
the study and interpretation of HUMAN SOCIETY and SOCIAL RELATIONSHIPS.
It examines the ideas, activities, experiences and artifacts associated with LIVING AS HUMAN BEINGS.
OUR APPROACH HELPS YOU INNOVATE FASTER
So you can get closer to your customers.
Know versus guess at where the most lucrative opportunities lie.
Reduce the number of unknowns in any given move.
And speed new growth.
ALONG THE WAY
We can build consensus on new directions.
Manage projects on site.
Cover for an open position.
Help win new business pitches.
Train your team to think like CMOs and act like creative agencies.
“The Future of ______” industry forecasts
Economic trends assessments
Cultural trends assessments
Social trends assessments
EXISTING KNOWLEDGE ANALYSIS
Academic research, theory and frameworks
Emerging business practices
Focus groups/Super groups
Market structure studies
Social network analysis
Brand equity studies
Category and competitive maps
Lifetime Value projections
Launch and re-launch plans
Target audience strategy
Customer experience design
Media mix /Omni-channel strategy
Budget setting and financial projections
Payback analyses and measurement plans
Creative concept training
Customer experience design charettes Ideation sessions
Offsite project management
Experience design concepts
For clients without existing agency relationships:
Copy and layout development
The economy ebbs and flows.
Technology fads come and go.
Buzzwords inspire then fade.
But the truisms of human existence endure.